Innodesign Case Study
Korea-based Innodesign was founded in Silicon Valley in 1986 by design guru and unflinching innovator Kim Young-se. Chosen as one of the world’s top 10 design groups by Nikkei BP in Japan 2009, Innodesign is known for adding winsome touches to the designs of many sought-after consumer products across the globe, such as LG Electronics’ double-door refrigerator, Samsung’s cutting-edge clamshell cellphone and Laneige’s Foundation Sliding Pact.
As its name suggests, the company constantly looks for ways to improve and innovate their designs during the concept and rendering process. Kim often questioned why the design industry was not changing at the same pace as other industries going through digital transformations, until he was ushered into a new world by the Stratasys J750 3D Printer.